Historically, this serious French elixir has long been the choice of the royals and the rich—it was served at the 1889 grand opening of the Eiffel Tower, and was Napoleon Bonaparte’s go-to drink.
Cognac and the cocktail had long since parted ways. 100 years ago, cognac was a bartender’s friend. If you look in vintage cocktail books, the number of brandy drinks exceed the number of gin drink, and was a key ingredient in some of the very first cocktails ever mixed: Sidecar, Old Fashioned, Julep, Sazerac and Sour. Today, cognac and brandies are no longer viewed as the bartender’s friend, so this day is to provide people a constant reminder to enjoy the rich flavor of cognac.